Licensing & Merchandising

Licensing & Merchandising Solutions for Your Brand

We use the power of licensing to build new brands, enhance the strength and presence of existing brands. We specialize in celebrity licensing and merchandising by partnering with the brands to elevate them to the next level. This is a relatively new market in India and creating the right strategy per celebrity is the key to success.

We focus on understanding the appeal of the celebrity and licensing their names where there is an appropriate personality fit. Integrating this with their digital presence leads to a win-win situation for both the brand and celebrity. Be it building a new brand to integrating with an existing brand, we partner with you to make this a success. We have expertise in doing this across categories like technology, fitness, apparel and F&B.

Harnessing the dynamic potential of licensing, we craft new narratives for brands while bolstering the essence and resonance of existing ones. Our forte lies in celebrity licensing and merchandising, where we forge strategic alliances to propel brands to new heights. In the ever-evolving Indian market, this emerging sector demands tailored strategies for each celebrity, illuminating the path to triumph.

At the heart of our approach is an intricate understanding of each celebrity’s allure, strategically licensing their names where an authentic synergy prevails. Seamlessly integrating this with their digital footprint, we orchestrate a symbiotic relationship that redefines success for both brand and celebrity. Whether it’s igniting the flames of a nascent brand or seamlessly integrating with established entities, we stand as your dedicated partner, ensuring every endeavor is a resounding triumph. With expertise spanning diverse sectors including technology, fitness, apparel, and F&B, we navigate multifaceted terrains with finesse, crafting unparalleled success stories across the board.